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Where to play and how to win

Strategy matters. Its dealing with the tough choices. To protect, compete, grow, buy, stop, exit. Strategy is not an endless set of things to do.

Intensive Marketing can help you interpret your insights, formulate strategies, innovate and prepare for go-to-market

See Market Audit See Strategic Choices

We start at the start

Every story starts with a blank sheet of paper. Yours is no different. Finding the less obvious rather than seeing straight forward.

Strategic marketing is seeing the big picture. The room to step back. The freedom to dream. It's joining up the dots. Strategy is an art, but requires science to execute for success.

See Big pictures See Design sprints

Working with you not for you

Can we do your market analysis? Yes. Can we define your strategy? Yes. Can we come up with your pricing strategy? Yes. That's working for you.

But we want to work with you. Collaborate, learn, share. Leave behind tools & techniques so you can repeat yourself.

See Developing propositions See Profitable pricing

What We Do

Help companies gather Insights, formulate Strategy, inspire Innovation, and get ready for Go-to-market

Insights

We operate Outside-In. That means working with you to bring fresh perspectives to existing insights and create empathy for your customers needs

Strategy

Work with you to determine the right strategy for the most attractive segments (where to play), with sustainable value propositions (how to win)

Innovation

Challenge you to Think Big! but to succeed when you Solve Small. We can help you run Hackathons, lead a Design Sprint, or set up an Innovation Lab

Go-to-market

Identify what capabilities are needed to scale and succeed. This could be channels, commercials, communications, people or other challenges

How We Can Help

Choose one of our trusted approaches or we can adapt to your needs

Understanding your customers can be challenging. Asking them to step outside of day-to-day issues can be a real problem. But they can be your greatest source of insights if you know how and what to ask them.

Customer counselling

Insights

Benchmarking yourself against the competition can be a struggle, or even knowing the competitor landscape. We often see a need for a structured approach to understanding the threats of today and tomorrow.

Competitive analysis

Insights

Knowing how big an opportunity is, or indeed how accessible is a market, is vital for decision making. With so many potential variables, we understand the challenges of developing credible data points.

Opportunity sizing

Insights

Sharing a vision for the business requires you to explain the future of the market you operate in. This is key to align leadership, obtain investment, or provide reassurance to your employees.

Market audit

Insights

Strategy is easy to say and hard to do. It's a challenge to find the right balance between protecting your current business whilst growing the new.

Strategic choices

Strategy

Your customers have problems, you have the solutions, it should be easy. It's not. We know that developing propositions is essential for protecting and growing your business.

Developing propositions

Strategy

Strategy, they say, is 1% inspiration and 99% perspiration. We know that just working harder will not cut it. Winning is when you build a smarter workforce, or work smarter, or both.

Winning capabilities

Strategy

Innovation is not incremention. Stepping outside of 'business as usual' is often time rarely spent. We know the challenges to think, and act, differently.

Big pictures

Innovation

Making space for good ideas to come to life is a challenge. Getting the right people together, focusing on what matters, creating the right environment are all ingredients to driving innovation forward.

Design sprint

Innovation

Innovation in a vacuum is dangerous. When your market is being disrupted, co-innovation is a valid option. Through collaboration you get the inspiration of customers and partners, so you learn fast together.

Co-innovation

Innovation

Many organisations realise that competition is coming from start-ups. Creating a start-up in a corporate is often seen as an answer. Taking this step is more than just a new office with some new rules. This is a new culture.

Innovation Labs

Innovation

Pricing is a challenge for many organisations. Often it's a big job with small resources. Setting, resetting, and maintaining profitable pricing for each product/market requires strategy combined with structures and systems.

Profitable pricing

Go-to-market

Many organisations can struggle getting beyond their features to focus on what matters to their customers. Without proper attention, their marketing can easily end up as fluff and guff.

Product marketing

Go-to-market

What gets you ahead is not what keeps you ahead. To be successful you have to juggle changing markets, new competitors, demanding customers. We understand as you grow so do these challenges.

Product management

Go-to-market