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Chartered Institute of Marketing – Professional Certificate

Distance Learning Study Method

The CIM Professional Certificate course is aimed at those who are working in supporting marketing roles, usually within the marketing function or hold more senior roles, particularly in SMEs, where marketing is only part of what they do. The qualification provides a practical insight into the principles and application of marketing.

Our client said... "I always felt I had learnt something highly valuable, totally appropriate to passing the CIM modules and it was fun, too." read more

This course is a Level 4 qualification/equivalent to Foundation year on a Degree course.

The typical profiles of people who might take this qualification could include:
- Marketing managers in SMEs without formal marketing qualifications
- Existing marketers who want to want to underpin their experience with a formal qualification
- Marketing assistants, co-ordinators, and executives
- Non-marketers with aspirations for marketing

Course Information

Course Units (or Modules)

- Marketing Essentials
- Marketing Information and Research
- Assessing the Marketing Environment
- Stakeholder Marketing

Course Dates

All our courses run over a calendar year. This helps students balance the demands of home, work & study and leads to higher pass rates. Our Distance Learning Professional Certificate course runs from:

- September 2009 to August 2010
- January 2010 to December 2010

Delivery Method

Our approach is a blended learning package of e-lessons supplemented using tutorials and email feedback by experienced CIM lecturers. Where appropriate assignment briefings are made using  web meetings and conference calls.

The e-lessons and other study resources are available from Intensive Marketing’s Virtual Learning Environment, Moodle.

Moodle

Moodle enables students to access study materials over the Internet. Specific to each unit, a typical  Moodle group includes e-lessons, directed reading materials, additional learning resources, case examples, relevant web links and forums.

Entry Requirements

You must meet one or more of the following criteria:
- 2 ‘A’ levels or any non marketing bachelors or masters degree
- Business and/or marketing experience and the successful completion of the Level 4 entry test
- CIM Introductory Certificate (Level 2 or 3 versions will be accepted)
- NVQ/SVQ Level 3 in Marketing (equivalent to NQF Level 3)
- NVQ/SVQ Level 4 in any other subject (equivalent to NQF Level 4 and above)
- International baccalaureate (equivalent to NQF Level 3 and above)

Course Assessment

This course is continually assessed via 3 unit assignments and one exam. There are three written assignments per unit.

Course Fees (2009)

For courses starting from September 2009 onwards:
• £300 + VAT per module
• £995 + VAT for Diploma course (book all 4 modules and save £205)

There are additional costs paid directly to the CIM for Annual membership and assignment submissions. You will also need to purchase CIM recommended text books.

Want to apply or more information?

Please click here to request an application form, course fact sheets or a telephone call to discuss your experience, objectives and options.