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Chartered Institute of Marketing – Professional Diploma (new syllabus)

Intensive Workshop Study Method

The Professional Diploma in Marketing is aimed at marketers who are concerned with managing the marketing process at operational level, those who are looking to build on the knowledge gained at Professional Certificate level, or those who are aiming to gain a marketing management role in the future. 

Typical profiles of NEW Diploma students: operational marketers, departmental managers, functional managers, product/brand managers, account managers, agency managers, marketing executives, business development managers.

Our client said... "I always felt I had learnt something highly valuable, totally appropriate to passing the CIM modules and it was fun, too." read more

This course is a Level 6 qualification/equivalent to final year on an Honours Degree.

You will gain the marketing skills you need to maximize on opportunities for your company, achieve an internationally recognised transferable qualification and become and Associate Member of the Chartered Institute of Marketing (ACIM).

Course Information

Course Units (or Modules)

- Marketing Planning Process
- Delivering Customer Value
- Managing Marketing
- Project Management in Marketing

Course Dates

All our courses run over a calendar year. This helps students balance the demands of home, work & study and leads to higher pass rates. Our Professional Diploma courses run from:

- September to August
- January to December

Delivery Method

Our approach is a blended learning package of e-lessons and intensive workshops. These are supplemented using tutorials and email feedback by experienced CIM lecturers. Using small study groups in our workshops encourages the sharing of knowledge and experience between tutors and students.

Our client said... "tutorials were always alive with active real world examples that were clear and packed with a passion and enthusiasm for marketing." read more

The e-lessons and other study resources are available from Intensive Marketing’s Virtual Learning Environment, Moodle.

Course Venue

Our intensive workshops take place at Arlington Arts Centre in purpose built seminar rooms. Conveniently located minutes from M4/J13 junction at Newbury, we are less than 45 minutes from Swindon, Basingstoke, Andover, Oxford, Southampton, Reading, London, Bath and Bristol. (www.arlingtonarts.co.uk)

Entry Requirements

You must meet one or more of the following criteria:
- Any Bachelor or Masters degree where a third of the credits come from marketing modules

- CIM Professional Certificate in Marketing/CIM Certificate in Marketing Management/CAM Diploma in Marketing Communications

- Experience in a marketing management role that has provided knowledge and competence equivalent to the learning outcomes of the Professional Certificate in Marketing

Course Assessment

This course is continually assessed via 3 unit assignments and one exam. There are three written assignments per unit.

Course Fees (2009)

For courses starting from September 2009 onwards:
• £400 + VAT per module
• £1495 + VAT for Diploma course (book all 4 modules and save £105)

There are additional costs paid directly to the CIM for Annual membership and assignment submissions. You will also need to purchase CIM recommended text books.

Want to apply or more information?

Please click here to request an application form, course fact sheets or a telephone call to discuss your experience, objectives and options.