Many organisations can struggle getting beyond their features to focus on what matters to their customers. Without proper attention, their marketing can easily end up as fluff and guff.
We'll challenge you to focus on the things that matter to your customers and the advantages you have over the competition. Positioning your products by focusing on the outcomes that create value in the eyes of the customer.
Intensive Marketing will help build you an integrated marketing communications plan. This will blend your offline, online and people communications and make sense to your target market customers.
By applying the POSI® framework, you'll have a resuable framework to update the positioning across the products to support what makes you different. Your people should then be talking outcomes not features.