Pricing is a challenge for many organisations. Often it's a big job with small resources. Setting, resetting, and maintaining profitable pricing for each product/market requires strategy combined with structures and systems.
We have a simple outome: 'maximise our profit' and 'monetise for position'. Whether it's mature products or new services, we can help define and build a strategy and framework to help you deliver profitable pricing.
Intensive Marketing will work with your teams to investigate the internal factors and the external constraints. We'll assess customers, competitors, costs, contracts, while thinking about models, metrics, incentives and controls.
A clear plan of where you can extract immediate value (profit) through better pricing management. Looking forward, a monetisation strategy that reflects and supports the overall aims of the business.