Innovation in a vacuum is dangerous. When your market is being disrupted, co-innovation is a valid option. Through collaboration you get the inspiration of customers and partners, so you learn fast together.
We'll help you build a program that inserts customers or partners into your innovation process. Through open innovation you'll be challenged to let go of old thinking and embrace the market as you create together.
Intensive Marketing can create the environment and structure for a customer hackathon, an open competition, or some discovery workshops. As with most most things creative, art is just the start, there is always more science to success.
Collaborating with customers changes the game. You'll get deeper insights, earn their respect, enhance your reputation, and the chances are you'll have faster product-market fit.