Many organisations realise that competition is coming from start-ups. Creating a start-up in a corporate is often seen as an answer. Taking this step is more than just a new office with some new rules. This is a new culture.
We help you design the approach to creating an innovation lab. By understanding your business, your aims and your market context, we will make a recommendation on how you can work differently but also with the current organisational style.
Intensive Marketing will help you design, setup, configure, lead, facilitate your Innovation lab. We focus on how you work with each other, engage customers, the values you have, the success criteria you expect.