Benchmarking yourself against the competition can be a struggle, or even knowing the competitor landscape. We often see a need for a structured approach to understanding the threats of today and tomorrow.
By working independently, or with your teams, we will develop a competitive intelligence framework for your marketplace. This is the foundation for your ongoing competitive analysis and response framework.
Intensive Marketing applies contemporary approaches to classifying competition, benchmarking, threat assessment and war gaming. We can look at this for an organisation or key product lines.
Use your competitive analysis to update your teams, guide strategic planning or establish a new competency for ongoing assessment. Use this insight to help prioritise product decisions.