Knowing how big an opportunity is, or indeed how accessible is a market, is vital for decision making. With so many potential variables, we understand the challenges of developing credible data points.
We help you size the market opportunity and explain the calculations we used to do so. We blend your experience with our skills so that you have a repeatable method for future opportunities.
Intensive can apply both a 'top down' or 'bottom up' approach to market sizing. These methods can be applied to an existing market, a new opportunity or just to support your existing planning processes.
Improve your decision making with more credible, independently validated, opportunity sizing. Using a consistent approach will enable you to make easier comparisons between competing opportunities.