Intensive Marketing. Think Big. Solve Small

Opportunity sizing

Knowing how big an opportunity is, or indeed how accessible is a market, is vital for decision making. With so many potential variables, we understand the challenges of developing credible data points.


The outcome to expect

We help you size the market opportunity and explain the calculations we used to do so. We blend your experience with our skills so that you have a repeatable method for future opportunities.

What we will do

Intensive can apply both a 'top down' or 'bottom up' approach to market sizing. These methods can be applied to an existing market, a new opportunity or just to support your existing planning processes.

The impact to you

Improve your decision making with more credible, independently validated, opportunity sizing. Using a consistent approach will enable you to make easier comparisons between competing opportunities.

Interested in Opportunity sizing?
Contact us  |  +44 7771 817013