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Our Approach

Maintaining a balance

Intensive Marketing courses are designed for students who already have a busy work schedule and don't want commit to attending college two evenings a week (6 hours each week*).

Our courses are delivered using ‘blended learning’ where you will be provided with a structured programme to fit in with your work and home commitments.

A typical Intensive Workshop module will consist of e-lessons followed up with three intensive study days (Saturdays) where you can cement your private study alongside link-minded individuals.

Our client said... " A really important factor to me was that the study sessions were held on a Saturday making it easier for me to manage coursework along with my work commitments." read more

A growing number of students are taking the Distance Learning method of study. This still has the high quality materials available through our virtual learning environment - Moodle - but is supplemented with web meetings and conference calls so the key points are not missed.

Studying using Intensive Workshop or Distance Learning means you have the advantage of choosing which days to study on. It also means you will spend less time travelling to a study centre during the week. All this gives you extra time to undertake the background reading and research required to pass the assessment - little and often is the key.

Self Managed Learning

Your commitment is to be organised, work to reasonable deadlines and submit assignments on time – we expect you already work in this way in business. We call this 'Self Managed Learning'.

On starting on of our courses we will provide you a guide to Self Managed Learning. A useful selection of disciplines, routines and top tips to help you through the course.

Intensive Marketing lecturers are all experienced marketers and teachers and so can provide first class support. Likewise we expect our students to be motivated to study so that they can gain the benefits that come with achieving a Chartered Institute of Marketing qualification.

Our client said... " I thoroughly enjoyed the course, although it was hard work – as you would expect of a Chartered Professional qualification. I achieved the Best Student for the Thames Valley Branch of CIM for my year." read more

If this professional approach to gaining CIM qualifications sounds like your way of studying, then we look forward to working with you at Intensive Marketing.

* 3 Intensive Workshop Saturday sessions will replace the equivalent of 15 three hour evenings sessions. Therefore a course of 4 modules within one study level, you will need to attend 12 study Saturdays compared with a typical evening course of 60 evenings. In most cases there will be at least a three week gap between Intensive Workshop sessions.