Home »

Marketing Audit – a new approach to Internal Factors

There are three parts to a marketing audit. Macro factors (PESTLE), Micro factors (customers, competitors, stakeholders, etc.) and Internal Factors – the organisation Tradtionally these internal factors have been referred to as the 5Ms  – men, money, minutes, machinery and materials. The purpose being that you can structure the anlaysis of an organisation strengths and […]

Word of mouth marketing – no longer a relationship marketing strategy

A perpective in how reputation management is vital to manage word of mouth in social media

Repositioning the Marketing Audit

A short review on how a marketing audit is seen within organisations and why this valuable process suffers from a poor perception