Your customers have problems, you have the solutions, it should be easy. It's not. We know that developing propositions is essential for protecting and growing your business.
We help you refine and define your propositions for specific target audiences and personas. That means they should resonate and stand out. It means your employees and your customers know what makes you different.
Intensive Marketing will apply its POSI® framework for developing propositions that start with the customer problem and ends with the impact your business makes. The POSI framework is used to make insight led decisions that help you establish your target segment and positioning.
Your propositions will resonate with your target audiences. Your internal teams will understand them, they will be better communicated and explained, and ultimately, sold to your customers.